AMS Case Study
Streamlining DDU Parcel Exports with Sendtek
About AMS
AMS is a leading customs brokerage in Australia,
specializing in managing and facilitating the import of goods from around the globe.

The Challenge
AMS sought to expand its service offerings by providing efficient and cost-effective DDU (Delivered Duty Unpaid) parcel export solutions.
Their existing process was hindered by several key challenges.
Lack of integrated HS Code classification
AMS lacked an automated system for determining Harmonized System (HS) codes, essential for accurate duty and tax calculation.
Costly and unreliable last-mile delivery
Previous reliance on external last-mile providers to provide a DDU solution resulted in high costs, lost revenue, returns or product destruction, refunds, outstanding postage fees and ultimately customer and consumer dissatisfaction.
No streamlined payment collection
The absence of an integrated payment gateway made it difficult to collect DDU fees from customers and it left a black hole to if customers would pay.
SendTek's Solution
Sendtek, with its flexible and agnostic approach to technology,
provided a comprehensive solution tailored to AMS’s needs.
HS Code Automation
Integration of HSPRO, a leading HS code classification API, automated the process of determining accurate HS codes for exported parcels
Seamless Payment Collection
DutyPlus®, a secure payment gateway, was integrated to facilitate efficient and timely collection of duties and taxes from customers. This enabled AMS to collect payments before parcels left Australia, generating revenue and improving cash flow.
Improved Customer Experience
By streamlining the DDU process, Sendtek helped AMS reduce parcel damage and returns, leading to increased customer satisfaction and a stronger reputation
Reduced Environmental Impact
The optimized process minimized unnecessary shipping and returns, contributing to a lower carbon footprint
The Workflow
01
Data Entry
Parcel information is logged into AMS’s bespoke system.
02
Parcel Reception
AMS receives parcels from first-mile providers at their warehouse.
03
SendTek Integration:
AMS transmits parcel data to Sendtek via API.
HS Code Determination:
HSPRO automatically calculates the correct HS code.
Payment Processing:
DutyPlus® generates a payment link and sends it to the customer via email. Automated SMS reminders are sent if payment is not received within 24 hours.
Manifest Update:
Upon payment confirmation, the middle-mile manifest is updated.
04
Middle-Mile Shipping
AMS dispatches the parcel with the appropriate middle-mile carrier.
05
Final-Mile Delivery
The final-mile carrier receives the parcel as DDP (Delivered Duty Paid) and delivers it to the recipient.
Future Benefits with SendTek
Expanded final-mile delivery network
AMS can leverage SendTek’s Click2Send service for final-mile delivery within the UK.


Comprehensive middle and final-mile solutions
SendTek’s planned expansion in 2025 will offer AMS even more comprehensive and global delivery options.
Destination broker solutions
Upcoming destination broker solutions in 2025 will further streamline international shipping for AMS clients.

